Information on event wi-fi: why is it the modern d

Companies who have delivered event IT and event wifi for many years have recently noticed a sudden growth in demand for IT related services at events. In the past, event wifi was unusual except if a product or campaign with specific web requirements was being displayed. Nonetheless these days, event wifi is an essential component for events like conferences, sport events, festivals, road shows and also experiential marketing events.

What makes event wifi necessary?

Many venue providers have found the growth in demand for event wifi a difficult task to overcome. Venue providers often feel they have adequate broadband to supply an event – but normally, this is incorrect.

The majority of venues don’t have sufficient bandwidth and for that reason require event wifi so as to cope with the heavy usage of data (e.g. various web-site demos at IT functions, elevated use of smart phones and portable internet devices). Also, events coordinators as well have been caught off guard, yet through no fault of their own. Event wifi is usually an after-thought and something that we do take for granted.

When can event wifi be applied?

- Festivals – event wifi at festivals provides site wide wireless networks to enable mechanisms such as ticket devices.

- Indoor as well as outdoor networks – event wifi can be employed at a large marquee or across a number of rooms at a conference.

- Temporary Cloud – event wifi utilized for data capture or as a thank you to your clients.

- Server access – use terminals to gain access to your main server with event wifi.

- Press rooms – support the bandwidth hungry journalists going to your occasion with either a hardwired or wi-fi network.

- Production offices: internet in a porta cabin or a fully networked extension of your office with VOIP and server access with event wifi.

Moreover, with this growth of event wifi has come a whole new raft of innovative marketing and data acquisition strategies. Some of these include:

1.    Blog spots – event wifi suppliers have had request for blog spots so team members can report on the event as it is occurring. These devices are triggered by RFID devices worn by each of the attendees which means no log in is needed.

2.    Data exchange – free internet access at functions (such as festivals) is normally provided via temporary clouds or wifi hot spots. Businesses use event wifi to provide individuals with no cost internet access in exchange for some of their basic data.

3. Website promotion – event wifi allows companies to publicly demonstrate their websites at various events.

4. Promotional stands – event wifi gives the marketer a larger assortment of promotional tools to utilize. If wifi is being employed at their promotional stand, it can keep prospective customers looking for a longer period of time, and give that particular promoter an advantage over its other competitors.

What are the different event wifi choices?

There is a wide range of event wifi possibilities:

-    Quick and effective 3G bonded routers up to 7mbs.

-    Satellite up to 10Mbs (per sat).

-    Point to Point where onsite broadband is not possible. This too gives excellent bandwidth with almost no contention ratio.

-    Temporary ADSL/ADSL2 Broadband. Up to 20Mbs 2:1 contention ratio. This is cost effective and generally achievable anywhere with an address.

-    Temporary wi-fi, clouds and site wide transmission with a selection of data capture and monetisation solutions.

As technology continues to progress, it is guaranteed that event IT and event wifi will become more commonplace. With the increase of smart phones, portable computing devices, server based ticketing systems (not to mention the move towards a cashless society) event organizers along with venue providers need to make event wifi more of a priority than it is at the moment. Event wifi is not only a basic requirement to manage the numerous modern day internet- using devices, but it is also a powerful marketing tool, used for processes such as data acquisition or finding new ways to interact with potential customers.